Privacy policy

Privacy Policy

1. Overview

This Privacy Policy describes how VITHEMOR (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from vithemor.com (the “Website”).
We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the UK GDPR, EU GDPR, and other international privacy regulations.

2. Information We Collect

We collect the following types of personal information:

a. Information You Provide Directly

  • Name, email address, shipping and billing address, phone number

  • Payment information (processed securely via our payment partners; we do not store full credit card details)

  • Order history and communication preferences

b. Automatically Collected Information
When you visit our Website, we automatically collect:

  • IP address, browser type, and device information

  • Pages visited, time spent, and referral source

  • Cookies and similar tracking technologies (see Section 7 below)

c. Optional Information
If you subscribe to our newsletter or contact us via forms, we may collect your email and message content.

3. How We Use Your Information

We use your information to:

  • Process and fulfill your orders

  • Provide customer support and respond to inquiries

  • Send order updates, receipts, and confirmations

  • Improve our Website and product offerings

  • Conduct analytics and marketing (with your consent)

  • Comply with legal obligations (tax, fraud prevention, etc.)

4. Legal Basis for Processing (UK & EU Customers)

We process your data under the following legal bases:

  • Contractual necessity: to process and deliver your order

  • Legitimate interests: to improve our services and prevent fraud

  • Consent: for marketing communications

  • Legal obligation: to comply with tax and business regulations

5. Data Retention

We retain your personal information only as long as necessary:

  • Orders and invoices: 6 years (as required by UK tax law)

  • Marketing data: until you unsubscribe or withdraw consent

  • Customer inquiries: typically 12 months after the last communication

You may request deletion of your data at any time (see Section 9).

6. Sharing Your Information

We only share data with trusted service providers who help us operate our business, such as:

  • Shopify (e-commerce platform)

  • Payment processors (Stripe, PayPal, Apple Pay, etc.)

  • Shipping partners (Royal Mail, DHL, UPS)

  • Analytics & marketing tools (Google Analytics, Meta Ads)

All third parties are bound by confidentiality and data protection agreements.
We never sell your personal information to anyone.

7. Cookies and Tracking Technologies

We use cookies to:

  • Enable website functionality (shopping cart, checkout)

  • Improve user experience

  • Analyze traffic and visitor behavior

  • Deliver personalized ads (if consent is given)

You can manage cookie preferences through your browser settings or by using our cookie consent banner.

8. Marketing Communications

If you opt in to receive marketing emails, we may send updates about new collections, special offers, or limited releases.
You can unsubscribe at any time by clicking “Unsubscribe” in our emails or contacting us directly.

9. Your Rights

Depending on your location, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent for marketing

  • Request data portability (UK/EU customers)

  • Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at info@vithemor.com.

10. Data Security

We use industry-standard encryption (SSL) and secure servers to protect your personal data.
Only authorized personnel have access to personal information, and we regularly review our security practices to ensure ongoing protection.

11. International Transfers

Your data may be processed outside the UK or EU (e.g., by Shopify or cloud service providers).
All such transfers comply with legal safeguards, such as the UK Addendum to Standard Contractual Clauses (SCCs)or equivalent data protection measures.

12. Updates to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our Website, and the “Last Updated” date will reflect the most recent revision.

13. Contact Us

If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact us at:

info@vithemor.com

https://vithemor.com/pages/contact